1. Take one idea that appears interesting
2. Mix it with a bunch of long and complicated thoughts by other people
3. Have a chat with some people who know stuff and get their opinion in order to really confuse the idea
4. Let it sit
5. Pour out the confusion of words onto a well oiled screen
6. Strain into a sensible argument
7. Allow to sit in the vain hope that 12000 words will rise to the top
